The Goal: To create a distinctive visual identity and cover art for the single "Саша" by the artist "Розтоптані ромашки".
Idea: The design plays on a bold, ironic, and high-contrast visual metaphor. By juxtaposing a stylised burger box with fragile, geometric daisy symbols (ромашки), the identity captures a modern indie-pop aesthetic. It balances heavy, structured typographic layouts with playful, organic shapes to deliver a memorable, gallery-grade music release identity.
Centred around a custom 3D/vector-style illustration of a fast-food box shaped like a burger, directly interacting with repetitive, massive typography. The vibrant, warm backdrop ensures immediate visibility on digital streaming platforms (Spotify, YouTube Music)
The Daisy Logo Evolution: Developed a minimalist, flat daisy icon that undergoes subtle modifications. The introduction of a single colored petal serves as a dynamic accent, symbolizing slight disruption or "trampled" (розтоптані) state in a clean, modern geometric form. This icon acts as a secondary stamp/logo across all promotional assets.
Iconic Symbol: Created a complex visual metaphor in the form of a custom illustration: a fast-food box sculpted into a burger. The rigid form of the box contrasts with the organic theme, creating a playful and ironic tension. It functions as a powerful, non-textual graphic identifier that complements the main typography and the daisy symbol.
